Touring William Grant & Sons with Momentum

To help Momentum Worldwide present the many labels of William Grant & Sons in a way no one’s seen before, proving the best spirits make the best cocktails.

For 12 months we were on the road, serving 45 cities, from Seattle to Miami. We produced over 100,000 of the best cocktails, mixed with every label in the William Grant & Sons portfolio, plus 40,000 pounds of craft ice, 25,000 pieces of specialty glassware and more perfectly prepped garnishes than we can count.

We made the drinks that made the events. Our solid grasp of production helped make each experience—and each label—unforgettable. We took the cocktail component off Momentum’s plate, which officially kicked off our experiential agency career. And we’ve been recreating the experience every year since.