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Beverage Strategy & Production

Hendrick’s at Formula 1

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The Challenge

Produce thousands of the freshest Hendrick’s cocktails for the Formula 1 Miami Grand Prix, all seamlessly integrated into an existing asset in a showstopping way.

The Solution

We produced enough fresh ingredients to craft thousands of pours at the pull of a tap handle, and served the only fresh cocktails at all of Grand Prix. Our menu consisted of four distinct Hendrick’s gin cocktails: Pomegranate Punch, Neptunia Fizz and Cucumber Lemonade and the frozen Skylight Delight, which took three custom-made, high-volume, high-quality frozen drink machines to make happen.

The Result

13,000 lemons were juiced, 1,000 pounds of sugar hauled and 12,000 slices of cucumbers garnished cocktail glasses for three days straight. A total of 250 batches of cocktails helped prove the freshest ingredients can be served uniquely—and in volume. Another win for Hendrick’s, Momentum and their trusted partner, ICEBOX.

13K
Lemons
500
Cucumbers
7K
Cocktails

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