Bud Light Getaway

To curate and manage the food and beer concessions at Bud Light’s big music festival, while staying on top of RFID transactions, ice cold beer and KPIs.

We brought in food vendors that fit the brand’s ID and set up multiple bar locations to keep lines short and moving. The Bud Light was kept ice cold from start to finish, while we kept on top of same-day draft deliveries, pushed new product lines and incorporated the brand’s custom assets like pros.

The beer stayed ice cold. The lines stayed short. The food was a hit. Everyone enjoyed the show. We showed RFID technology who’s boss, helping cut transaction times by 75%, and we exceeded KPI asks in every category by double digits. In the end, we helped turn a fun event into a resounding experiential success.