Hendrick’s at Formula 1

Produce thousands of the freshest Hendrick’s cocktails for the Formula 1 Miami Grand Prix, all seamlessly integrated into an existing asset in a showstopping way.

We produced enough fresh ingredients to craft thousands of pours at the pull of a tap handle, and served the only fresh cocktails at all of Grand Prix. Our menu consisted of four distinct Hendrick’s gin cocktails: Pomegranate Punch, Neptunia Fizz and Cucumber Lemonade and the frozen Skylight Delight, which took three custom-made, high-volume, high-quality frozen drink machines to make happen.

13,000 lemons were juiced, 1,000 pounds of sugar hauled and 12,000 slices of cucumbers garnished cocktail glasses for three days straight. A total of 250 batches of cocktails helped prove the freshest ingredients can be served uniquely—and in volume. Another win for Hendrick’s, Momentum and their trusted partner, ICEBOX.