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Custom Fabrication

The Cutwater Asset Adventure

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The Challenge

Build an evolving experiential strategy to support the Cutwater Spirits brand story: Real spirits make real cocktails that can be enjoyed anytime, anywhere.

The Solution

We fabricated two Adventure Cabin & Distilleries, three Adventure Tents, eight shippable Bar Carts and one hurricane-proof Central Park experience, plus enough serving stations, frozen pops trucks and brand yard games to keep up with our brand’s evolving needs. It took countless concepts to get to the winners and, after each build, we helped get the units where they needed to go, then up, and then running.

The Result

The journey to all these assets became as memorable as the assets themselves. We’ve since seen our units take off everywhere—from the beaches of Miami to the New York City streets to the mountains of Denver and more. We’ve not only taken the lead role in fabrication, but have partnered with Cutwater to help activate some of these assets. And the adventure continues.


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