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Beverage Strategy & Production

Glenfiddich Like You Never Tasted

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The Challenge

To shake up the Glenfiddich Experimental Dome experience and serve up a beverage program that would change everyone’s perception of Scotch.

The Solution

We invented 4 perfect “craft on draft” cocktails and presented them 45,000 times, over 10 months, at 20 festivals, in 9 states nationwide. Our beverage team curated the cocktails, our bartenders poured them and our whole staff lived on the road to help educate guests and see every part of the experience through.

The Result

After seeing how we handled one of the most complex brands in the William Grant & Sons portfolio, Momentum realized they could count on us for more. They asked us to develop the beverage strategy for their longer list of labels and, ultimately, spend 12 months on the road with William Grant & Sons.

10
Months
65k
miles
45k
cocktails

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