Icebox Menu

Festival Concessions

Los Dells for the Weekend

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The Challenge

To add fresh cocktails to the menu at the 2-day Los Dells Latin music and arts festival, increasing sales and decreasing costs in the process.

The Solution

We showed up with a full team of operations experts, logistics managers and bartenders, plus our production trailer, batching kitchen, beverage-making equipment and even the bars. Two hundred cases of limes and countless gallons of agave later, some pretty incredible margaritas and micheladas were born.

The Result

We came. We rocked it. We used fresh ingredients, yet sales still went through the roof. Given the same number of attendees, sales increased 42% over the prior year. The festival managers were able to concentrate on their jobs while we reliably did ours.
A resounding success all around.

10k
guests
28k
limes
42%
sales boost

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